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Get a consultationTask: to attract the audience М 15-55, RR day1 < 36%, LVL 50 in the game < 33%
Traffic: myTarget, Facebook
Result: RR day 2 = 45%
Task: RR day 2 < 35%
Traffic: myTarget
Result: LTV of users who received the bonus is 2 times above than without bonuses.
Task: Compare the quality of traffic with and without bonuses and reveal more of the paying audience.
Traffic: myTarget
Bonus for player: 80 ratbucks = $2
Result: LTV of users who received the bonus is 2 times above than without bonuses.