Goal

Attracted loyal organic users who play the games "match3"

Solution

- Increased reach by keywords in App Store due to text ASO
- App boost and hold to the TOP 1-3 by high frequency keywords
480%
Organic growth
167 K
Organic users
$0.25
Per organic install

Results

Keyword Before After
Match 3 game 73 1 +72
Match 3 92 1 +91
Disney puzzle 7 1 +6
Games offline 185 1 +184
Match 3 games 108 1 +107

Rating positions

Other cases